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GDPR – For Marketers

In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.

A must for those in the marketing industry.

This easy-to-understand course takes an in-depth look at many of the key areas of the General Data Protection Regulation (GDPR) that have a direct impact on marketing including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more.

It highlights the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry – as well as exclusive advice directly from the Head of Marketing Communications at the CIM, James Farmer.

Skills for Health's GDPR – For Marketers course
Duration: 3 hours approx.
CPD: 3 credits
Assessment Method: Multiple-choice
Certificate: PDF Certificate
Course Provider: Me Learning
Course provider Me Learning logo

This course is for anyone who works in the marketing industry and handles personal data in any form as part of their day-to-day job.

The principles contained within this GDPR for the Marketer course apply to all levels within the marketing function.

This course consists of the following modules:

  • Introduction and Background
  • GDPR for the Marketer
  • Definitions, Principles and the Law
  • Individual Rights
  • Consent
  • Information (Privacy) Notices

Once you’ve completed this course, you’ll have a knowledge of:

  • Learn about the key areas of the GDPR that affect marketers
  • Learn about opt-ins, opt-outs, and consent regarding communications
  • Receive advice around e-mail, text and direct mail campaigns (and learn how to keep people subscribed)
  • Learn what marketers should do with their legacy contacts if they have relied on consent as their legal basis
  • Know what legitimate interests means and what to do if you are not sure that legitimate interest applies to you
  • Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
  • Learn about the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists


Yes – After placing an order with us, your licences will be available until you’re ready to assign them to the specific learners in your organisation. This allows you to take advantage of our group discounts by purchasing your training ahead of time. Our eLearning Support Team will be in touch to request the details of the learners after you’ve placed your order.

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The free trial is available for business customers looking to purchase eLearning on behalf of their organisation-only.

Head over to our Free Trial page to get started.

Yes – We automatically generate a personalised certificate when you pass the course, this is available to download as a pdf from your eLearning account.

Yes, please get in contact to discuss. We can offer custom packages to suit any requirement.

After your order is confirmed, the eLearning Support Team will be in touch to organise access for you (or your colleague(s)). We aim to do this within 4 hours during business hours.

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If you are using our LearnSpace LMS we will arrange training and provide access to our support portal so you can manage and assign training.

All of our courses come with access for one year. If you need to study the course annually, you’ll need to buy a licence each year.

For organisations buying in bulk, you’ll have the option to take out a multi-year subscription at the checkout, which means your one-year licence will renew automatically each year for the specified duration of the subscription.

Skills for Health has hundreds of course titles and also works with content partners, if you can’t see what you are looking for please get in contact and our expert team will source a suitable title to meet your need.

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