GDPR – For Marketers
In association with the Chartered Institute of Marketing (CIM) and co-written by our legal partners at Clayden Law, this engaging training course provides guidance on how to ensure your marketing campaigns are compliant with the GDPR.
A must for those in the marketing industry.
This easy-to-understand course takes an in-depth look at many of the key areas of the General Data Protection Regulation (GDPR) that have a direct impact on marketing including opt-ins, double opt-ins, opt-outs, consent, legitimate interests, email marketing, text marketing, direct marketing campaigns and more.
It highlights the differences between B2B and B2C marketing and the challenges the GDPR poses to the marketing list industry – as well as exclusive advice directly from the Head of Marketing Communications at the CIM, James Farmer.
This course is for anyone who works in the marketing industry and handles personal data in any form as part of their day-to-day job.
The principles contained within this GDPR for the Marketer course apply to all levels within the marketing function.
This course consists of the following modules:
- Introduction and Background
- GDPR for the Marketer
- Definitions, Principles and the Law
- Individual Rights
- Consent
- Information (Privacy) Notices
Once you’ve completed this course, you’ll have a knowledge of:
- Learn about the key areas of the GDPR that affect marketers
- Learn about opt-ins, opt-outs, and consent regarding communications
- Receive advice around e-mail, text and direct mail campaigns (and learn how to keep people subscribed)
- Learn what marketers should do with their legacy contacts if they have relied on consent as their legal basis
- Know what legitimate interests means and what to do if you are not sure that legitimate interest applies to you
- Learn whether to rely on consent or legitimate interests as your legal grounds for processing personal data
- Learn about the challenges the GDPR poses to the marketing list industry and know what the risks are for buyers of marketing lists
FAQs
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Yes – We automatically generate a personalised certificate when you pass the course, this is available to download as a pdf from your eLearning account.
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